How Game of Thrones shows how brands use social media trends to increase consumer engagement

Posted on 26/04/2016 · Posted in Blog

The launch of the sixth season of Game of thrones sent the UK abuzz this week.

It has been reported that season 5 was discussed more on social media than the début of the apple watch, with over 3.5 million people sharing their opinions about the show across various platforms.

A nimble brand can capitalise on this high level of consumer engagement by creating unique and relevant content that links to a trending topic like this.

Whereas traditional media advertising has a lengthy incubation time, the instantaneous nature of social media means that fast moving brands can respond quickly to events.

Here are our favourite responses to Monday nights premier: