Global Entrepreneurship Week

Posted on 14/11/2014 · Posted in Blog, Food and Drink, Palm PR

Next week marks the start of Global Entrepreneurship Week, a week that celebrates the growth of small businesses and start-ups and through local, national and global activities connects innovators with each other.  Global Entrepreneurship Week started life in the UK, as Enterprise Week in 2008, and has since grown into a truly global campaign taking place simultaneously in over 140 countries—with 24,008 partner organizations planning 33,846 activities that directly engage millions of participants every year.

Here at Palm PR we are lucky enough to work with some of the most innovative and disruptive food and drink entrepreneurs in the country such as Sweet Virtues who are the UK’s first superfood truffles, Mello the UK’s first raw, fresh melon juice, Mash Direct who have a unique ‘no waste to food’ approach and CaféPod, the first independently created coffee pods. All of our clients have broken barriers and created entirely new categories.

In celebration of Global Entrepreneurship Week we wanted to share just a few of their stories in the hope that perhaps it might inspire you to follow that crazy, original and inspired idea!
Peter Grainger - CafePod











Peter Grainger, Director and Co-founder of CaféPod (


South African born Peter Grainger is a former projects analyst turned entrepreneur and one half of the team behind CaféPod.

Formerly of GLG Partners fund managers, Grainger is now responsible for product and business development at CaféPod. He believes that Britons’ tastes for speciality coffee have reformed over the last few years, with the nation demanding more from their home coffee experience.

Grainger’s initial idea for CaféPod was inspired by a chance conversation in a speciality coffee shop whilst visiting his hometown of Cape Town. Then in his early 30s, the ex-city worker was on the final day of a 12-month career break from his job when he discovered that there others manufacturing pods, aside from Nestlé, which were compatible with Nespresso machines. This triggered his realisation that there was an opportunity in the UK and European markets.

Returning to the UK, Grainger shared his idea with his friend and colleague Brent Hadfield and after recruiting a specialised team and months of research, they travelled to Parma in Italy to commission a significant piece of specialised manufacturing machinery, and CaféPod was born.

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Rose Aldean, Co-founder of Mello Drinks (

Co-founder and Director of Mello Drinks, Rose Aldean has a diverse background which has been the driving force behind her creating and co-founding Mello Drinks.

Rose was originally born in the Middle East and her family made the decision to later relocate to UK, where Rose later went on to study Law at Birmingham University. Although challenging and insightful, its rigid formalities were not for her. Having always aspired to set up her own business, Rose then embarked on an International Marketing Masters at Cranfield School of Management, one of the country’s most prestigious graduate universities. This gave her the flexibility to carve her own path and gave her the skills and confidence she would eventually need to successfully establish Mello Drinks.

Sitting in the garden one summer, drinking a freshly squeezed watermelon juice, Rose soon started to wonder if she could go about creating this refreshing and delicious drink on a larger, more impressive scale. Fresh melon juice played an important part in Rose’s childhood. After a quick search online it soon became clear that there was no such product on the market and the only options were heat pasteurised, artificial substitutes.

It became obvious to Rose that this was a gap in the market, so at the age of 24, with absolutely no previous experience, Rose bravely left her successful career working as an International Investment Manager for the British Government to set up Mello Drinks with her childhood friend, Sophie Lund.












Lucy Wright and Anna Mackenzie, Co-founders of Cuckoo Bircher Muesli

Co-founders of modern on-the-go Bircher muesli brand Cuckoo Lucy Wright and Anna Mackenzie, are aged 25 and decided to launch their food business rather than going down a more traditional post university path of internships, graduate schemes and office work. Over the past 12 months, their business has gone from strength to strength and Cuckoo is now stocked in a multitude of retailers across the UK.

Anna was looking to go into a career specialising in insurance or management consulting and Lucy wanted to work in interior design. After they graduated from university, Anna was in Bermuda where her family lives and during that time, her mother was creating innovative Bircher muesli recipes that were modern takes on the traditional recipe of soaked oats and grated apple.

Testing their first product on family and friends and asking for help from seasoned entrepreneurs, the pair have built their business by asking for help and reaching out through their own contacts. Most of all, they are both incredibly passionate and say that the upshot of owning your own business is that you can wake up every day and feel excited because you love what you do!

Charlotte Knight 6












If this has tempted you to go for it then here are a few great tips for opening your own food or drink business from the founder of modern eating brand G’NOSH (, Charlotte Knight:

  • Stop talking, act now: If someone wants to make a change, I would tell them to act now and not wait. It’s a cliché but it’s true. If you keep waiting then it will never happen. Validate and get feedback all the time along your development journey. Do not be afraid to ask for people’s opinions, whether that be customers, buyers, retailers or friends.
  • Team work: Build a circle of people and partnerships around you (don’t dismiss those that are better or more developed than you); gather people that you can trust around you, those who will push the boat out, harness creativity and get things done. I have asked for so much support along the way as I found out the things that I couldn’t do. Finding other people that complement your skillset is the best way to get things done. It’s lonely leading from the front, so surround yourself with good people, especially those with high energy levels.
  • Focus on the brilliant basics: Build a brand that will emotionally connect with customers – quality and brand personality are of huge importance. Be obsessed about both.
  • Have the necessary grit and stamina: You will need to make personal sacrifices to get your own business off the ground!
  • Resilience and optimism: These qualities are a must to ride the highs and lows of starting your own business. Besides, a resilient and optimistic outlook is contagious for the team around you
  • Authenticity: Keep it real, consumers love a story behind a brand and that delivers a genuine emotional connection
  • Financial control: It is important that you tackle costs, be ruthless and understand where your revenues are