Geraint Thomas and The Collective

Posted on 23/05/2014 · Posted in Food and Drink, Palm PR, The Collective

This month Leila from Palm spent the afternoon with professional cyclist, double Olympic Gold medallist and Tour de France champ Geraint Thomas.

Ahead of an exciting season of cycling, yoghurt fanatic Geraint or “G” is launching his very own limited edition flavour with our client The Collective , the UK’s fastest growing gourmet yoghurt business famous for creating “daring dairy”: (http://www.thecollectivedairy.com/uk/).

Geraint and The Collective have whipped up the new Crème Brûlée variety: a lavish double layer of intense vanilla egg custard, folded through ridiculously tasty, thick and creamy yoghurt, in honour of cycling fans on both sides of the channel.

To celebrate the launch, Palm PR and The Collective invited a select few journalists and key figures from the food industry to join G on a cycle ride around the Surrey hills, where he put them through their paces and shared tips for cycling success.

Leila was not brave enough to hop on a bike but grabbed Geraint for a photo opportunity!

This story was picked up by City AM (http://www.cityam.com/article/1400717553/thomas-fears-dream-riding-tour-victory-will-never-come-true) who interviewed G following the event with The Collective, and more coverage will follow later this summer.