Floridita launches a Patagonian-inspired Soho Ski & Rum Chalet

Posted on 21/11/2014 · Posted in Blog, Floridita, Palm PR

This week, Palm PR hosted an exclusive media preview for the launch of the Soho Ski & Rum Chalet at iconic late night venue Floridita (www.floriditalondon.com), a Patagonian-inspired pop-up reminiscent of the Argentinian ski region for the winter season.

Located underneath the Soho restaurant’s iconic sweeping staircase, the newly launched Soho Ski & Rum Chalet has been designed to evoke feelings of warmth as well as a feast for the senses, from tactile furs and brightly coloured Argentinian fabrics to a bespoke dining and rum cocktail menu, alongside live music and Latin American sounds for which the venue is famed.
This new pop-up is a perfect venue for those in need of a winter hideaway to snuggle up alongside cushioned logs and a colourful ski lift, which help add to that alpine experience. All guests who attended our media preview thoroughly enjoyed themselves.

The Palm PR team welcomed journalists from key titles including Mr Hyde, German Wings Magazine, Le Cool and Drinks Business Magazine, who all really embraced the relaxing and calming setting of the pop-up. Guests sampled a selection of hot rum-based warming cocktails including “Ski Break” consisting of Plantation 5 year rum, chocolate liqueur and cinnamon and a delicious range of classic Latin American dishes from the tapas menu specially created by head chef Sascha Rieb. Dishes include Pork belly with lime mojo, Spicy chorizo and Spanish omelette, as well as lighter options including Hummus frijol negro and Herb-infused grilled champignon mushrooms.

Floridita’s Ski & Rum Chalet pop-up is set to become a must-visit destination this winter and for further information or booking enquiries please visit the venue’s website here: