City Hall announces ‘Junk food’ advertising ban

Posted on 11/05/2018 · Posted in News

Mayor of London Sadiq Khan has today announced a proposal to ban junk food advertising across the TfL network, with the stated goal of tackling the ‘epidemic’ of child obesity in London.

The news comes hot on the heels of the sugar tax, and is further evidence of how the landscape is changing for food and drink businesses. Both government and retailers are now prepared to ‘legislate’ to regulate and discourage consumption of certain products. In 2018 alone, energy drinks for under 16s have been banned by certain supermarkets and new laws around plastic packaging are looming. There will doubtless be further intervention to come.

It is crucial that City Hall qualifies how it is defining ‘junk food’, so that brands are clear on where they stand. The potential ban will target food and drinks high in fat, salt or sugar, and products will be assessed against a nutrient profiling model developed by the FSA under the coalition government.

Going forward, all food and drink brands and outlets should be aware that the landscape has changed. Retailers, legislators and consumers are scrutinising everything, from ingredients, to packaging and how businesses conduct themselves, so similar actions are inevitable