To launch a creative and innovative campaign that would burnish the brand’s ‘cool’ credentials, which Shoreditch is known for. To help drive weekend trade and generate bookings.
What we did
Playing on the notorious “Netflix & Chill” catchphrase, Palm developed a “Bed, Flicks & Chill” weekend package.
Giving the “Netflix & Chill” experience for a five star make- over, the package allowed guests to binge watch their favourite movies whilst enjoying the luxuries of the Andaz London Liverpool Street.
Various extras were added to the package, including a bottle of prosecco and a snacking hamper (which Palm PR sourced products for from reputable British brand, Joe & Seph’s gourmet popcorn).
Palm positioned the new package as the perfect way for those looking for a romantic getaway or as the ideal setting for singles’ slumber party.
The unique nature of the package generated widespread national coverage in key titles including the:
- – London Evening Standard
- – Easyjet Magazine
- – BA Highlife Magazine
- – Culture Trip
- – Metro
- – City A.M
- – Harper’s Bazaar Magazine
- – Mr Hyde
The hotel experienced an influx of bookings for this specific weekend package, resulting in the team extending the offering and using it as a case study for international Andaz locations