Archive for July, 2014

How to hack your way to £100K by crowdfunding

Posted on July 30th, 2014 · Posted in Palm PR

For all the amazing Food & Drink start-ups out there, we wanted to share a brilliant article on how to successfully raise money through crowdfunding from the Founder of Sian’s.. read more

The Collective teams up with Stylist Magazine for Race For Life

Posted on July 28th, 2014 · Posted in Food and Drink, Palm PR, The Collective

This summer, we partnered Stylist Magazine with our client, award-winning gourmet dairy brand The Collective, to host a hospitality marquee at Race For Life in Hyde Park.

Palm PR is currently hiring Account Managers!

Posted on July 25th, 2014 · Posted in Employment, Palm PR

If you’re passionate about food & drink and want to join our team, we want to hear from you. We’re a fast-paced and friendly food & drink PR agency, located.. read more

Social Media Bytes – The week’s social media news!

Posted on July 25th, 2014 · Posted in Palm PR, Social Media Bytes

The week’s social media news

In this week’s newsletter…
1. Unpicking Pinterest
2. Sergeant Snapchat
3. A Good Week for… Selfies
4. Kickstarter, Kickmaincourse, Kickdessert
5. Join Instagram’s ‘Weekend Hashtag Project’
6. Brands using Prince George’s birthday for clever campaigns

Social Media Bytes – The week’s social media news!

Posted on July 18th, 2014 · Posted in Food and Drink, Palm PR, Social Media Bytes

The week’s social media news

In this week’s newsletter…

1. Meshfire makes social media human again
2. Facebook VS Twitter – Who won the social media world cup?
3. Sushi rolled into art
4. How Pinteresting! Pinterest unveils new ‘Interests Follower’ feature

Food to make you beautiful?

The worlds of food & drink and beauty are similar in that there is just no stopping the quest to find the next big thing.

Both focus on products which make you feel fantastic, inside and out – so inevitably trends collide and we see the creation of great tasting products with real beauty benefits. Mello, the UK’s first and only raw, fresh melon juice brand, is a perfect example – their cantaloupe juice promotes healthy, glowing skin while being deliciously refreshing. Sometimes however, brands can create more wacky food and drink based beauty products. Here are some of our favourites…

Brussels Sprout Juice and the Origin of Trends

Posted on July 11th, 2014 · Posted in Food and Drink, Palm PR

Recently, the team at Palm PR can’t help but feel a little déjà vu when reading about Marks & Spencer’s plans to launch a Brussels Sprout juice for Christmas.

Social Media Bytes – The week’s social media news!

Posted on July 11th, 2014 · Posted in Food and Drink, Palm PR, Social Media Bytes

The week’s social media news

In this week’s newsletter…

1. Brazil‘s defeat at the World Cup Semi Final was the most discussed sporting event in Twitter history!
2. Vine’s new loop count function
3. Facebook: a tailor made experience
4. The recent and unusual successes of Kickstarter
5. Google Glass – take a picture without moving a muscle

Establishing An Emotional Connection With Food

Posted on July 7th, 2014 · Posted in Food and Drink, Palm PR

Following the story in the news recently that HP Sauce was named as the brand with the greatest ‘emotional connection’ with consumers in a survey, we at Palm PR questioned how and why we establish connections with food, and how savvy food & drink brands tap into our emotions.

Social Media Bytes – The week’s social media news!

Posted on July 4th, 2014 · Posted in Food and Drink, Palm PR, Social Media Bytes

The week’s social media news

In this week’s newsletter…

1. Happy Social Media Day 2014!
2. Twitter tweaks: personalised ads for apps and a ‘Buy Now’ button
3. IKEAgram
4. The Power of Facebook
5. Coffee on t(app)